By cooling surface temperatures, our energy efficient paint can, in time, lead to lower cooling bills, and enhanced comfort—all with the added protection of a long-lasting finish.
While insulation and updated HVAC systems often get top billing in discussions about energy savings, the role of exterior coatings has become increasingly relevant.
How does energy efficient paint reduce surface temperatures and impact indoor comfort?
At the core of Deluxe Lifecote’s system is a specially engineered coating designed to reflect infrared radiation from the sun before it can penetrate a building’s walls. Standard exterior paints, especially in darker shades, tend to absorb heat, which transfers through walls and raises indoor temperatures.
This triggers more frequent and sustained air conditioning use. Energy efficient paint, by contrast, contains heat-reflective pigments and insulating components that can dramatically reduce this solar heat gain.
Unlike typical paint, which often needs frequent repainting and does little to affect thermal conditions, our energy efficient coating combines reflectivity with real structural performance. Its thick, elastomeric formulation not only reflects heat but also adds a protective layer that helps stabilize wall temperature fluctuations.
In effect, it forms an external thermal shield, reducing the pace at which buildings absorb daytime heat and then release it back indoors during the evening hours.
We aren’t asking you to blindly trust us. Independent testing shows that surfaces coated with Deluxe Lifecote can stay up to 37 degrees Fahrenheit cooler than those coated with conventional exterior paints of a similar color.
That difference in temperature has a direct impact on indoor comfort. Rooms that face the sun—particularly west-facing bedrooms and living areas—remain significantly cooler, even during peak summer heat. Less heat enters the building envelope, which lowers the strain on air conditioning units and creates a more consistent indoor environment.
What role does solar reflectance play in energy savings?
That is probably the key factor in reducing heat buildup on the exterior surfaces of buildings.
“Solar reflectance” is a surface’s ability to reflect solar energy, especially infrared radiation, which causes most heat gain. Dark exterior paints absorb over 90% of solar energy, heating walls quickly and raising indoor temperatures significantly.
Our energy efficient coating includes heat-reflective pigments that are engineered to reflect a significant portion of solar energy. These coatings reflect visible and infrared light, unlike standard paints, helping reduce heat buildup on building surfaces. The result is lower surface temperatures and less heat transfer into the home.
By reducing the thermal load on a property, solar reflectance leads to decreased reliance on mechanical cooling systems. In many California homes, HVAC systems are the largest contributor to utility bills.
When exterior walls remain cooler, those systems cycle less frequently and require less energy to maintain a desired indoor temperature. Some homeowners report up to 21% lower energy bills yearly after applying energy-efficient coatings in warmer climates. That may be atypical, yes, but it’s not unusual.
Does energy efficient paint work like a “cool roof” for vertical walls?
Essentially. The same principles behind cool roofing technology apply to energy efficient wall coatings.
Just as a “cool roof” reflects sunlight to reduce rooftop temperatures, reflective exterior wall coatings bounce solar energy away from vertical surfaces, helping to lower wall temperatures and overall indoor heat gain.
Our coating is formulated to reflect sunlight and maintain lower surface temperatures, even in intense coastal sun. Many homes are exposed to direct sun not only from above but from all sides, especially in regions where landscaping provides limited shading.
By treating walls with the same consideration given to roofing surfaces, property owners can significantly improve total building efficiency.
Our reflective wall coatings can provide an extra layer of thermal defense. The benefit is especially noticeable in multi-story homes where upper-floor rooms often bear the brunt of midday and afternoon sun exposure. By reducing the surface temperature of these exterior walls, our coating lowers the amount of heat transferred into the home, making climate control more efficient across the board.
Can energy efficient paint help stabilize temperatures in older homes?
Absolutely. Older homes often lack the tight insulation and energy-conscious construction found in new builds. Single-pane windows, uninsulated walls, and aging HVAC systems can make temperature control a challenge. Our coating provides a non-invasive way to dramatically improve thermal performance in these structures.
Since our coating is both thick and elastomeric, it adds an insulating layer to existing surfaces. While it doesn’t replace traditional insulation, it enhances the building envelope by limiting how much solar heat is absorbed.
For homes without adequate wall insulation, this extra barrier can reduce internal heat spikes and help maintain more consistent indoor conditions. Depending upon your situation, our reflective paint solution can offer meaningful energy improvements without the need for major construction.
What makes this paint different from regular exterior coatings when it comes to long-term performance?
The lasting value of our paint comes from its ability to resist wear and maintain its reflective properties over time.
Standard exterior paints tend to degrade in sunlight. UV rays break down pigments and binders, which leads to chalking, fading, and a gradual loss of performance. Once the paint begins to deteriorate, it loses any thermal resistance it might have had.
Our coating includes advanced UV stabilizers and weather-resistant compounds that preserve both color and reflectivity for decades. The paint is specifically formulated to hold up under intense UV exposure, heavy winds, and salt air—factors that are especially relevant across California’s diverse climates.
Where traditional paints may require refreshing every few years, energy efficient paint like this is designed for long-term use. We believe in it so much that we back it with a genuine lifetime warranty.
By maintaining its integrity, our coating continues to reflect solar heat year after year. This goes a long way towards ensuring that its energy-saving benefits do not decline with time. With the added benefit of protection against cracking, peeling, and moisture intrusion, it becomes more than a coat of paint—it’s an energy-efficient exterior shield built to endure.
How does this impact utility bills and energy use over time?
The energy savings associated with our coating are cumulative. Every month that air conditioning runs less frequently, homeowners save on electricity. Over time, these savings can amount to thousands of dollars—more than offsetting the upfront investment of a premium coating system.
Because HVAC systems no longer need to work as hard, the wear and tear on compressors, fans, and other mechanical parts is reduced. This can extend the lifespan of air conditioning units and delay the need for replacements or major repairs.
For California homeowners managing ongoing energy costs in a warming climate, these combined savings offer both financial relief and greater peace of mind.
Our coating can also, in time, increase the long-term value of a property. Not only does it improve curb appeal and protect the structure, but it also offers an upgrade that aligns with modern energy-conscious living.
As buyers increasingly look for sustainable features and lower operating costs, properties treated with energy-saving coatings can stand out in a competitive housing market.
How can homeowners ensure they’re getting the most from energy efficient paint?
Proper installation is essential. The product must be applied according to manufacturer specifications to deliver the advertised thermal benefits. Our trained crews use a multi-step application process to ensure full adhesion, correct thickness, and consistent coverage across all surfaces.
Homeowners interested in lowering utility costs, improving home comfort, and increasing the longevity of their exterior finishes can benefit significantly from choosing energy efficient paint applied by professionals who understand both the science and the aesthetics of exterior home improvement.
To see how we can help, reach out for a free estimate.